By William F. Zieske and Coco Soodek, Attorneys at Law
Art shows are great opportunities for showing and selling direct to the public, but often come with high booth fees or esoteric entry rules. Thinking of creating your own art festival, either alone or with other artists? Here are the essential steps to navigating the legal obstacles.
Step One: Shield Yourself
Assuming your festival will be a for-profit venture, create a company to hold and house your festival business. The main considerations are flexibility, tax consequences and protection of the festival’s owners from personal liability for the festival’s misfortunes and mistakes.
A business is assumed to be a general partnership or sole proprietorship if it isn’t legally formed as another type of entity. So if you do nothing to create an entity, you will be presumed liable for any debts or liabilities of the festival, which puts your nest egg and inventory on the line.
We recommend you choose an entity that offers limited liability. Limited liability is the right of shareholders to be free from value already invested or promised to invest in a company. The most common entities offering limited liability are corporations and limited liability companies. Setting up one of these entities requires filing a form with an appropriate state government and paying a fee (usually between $150 and $750).
An advantage of both entities is that they can be set up and managed by just one person or by a team of people. Consult a good corporate attorney and accountant for help deciding which form best suits your needs, and assistance in preparing the necessary paperwork to register with the state.
Step Two: Follow the Rules
Once you’ve organized as a business, act the part! Follow the tax rules and state filing requirements, and keep funds and bookkeeping for the entity separate from your own and other entities’. If the company is run as a sham to obtain tax advantages and insulation from liability, those advantages will be lost. If run properly, the entity will shield the festival owners from liability for losses, mistakes and accidents that may upon the festival entity.
Whether you choose a public or a privately-owned location, you will have to deal with local government. You’ll need to deal with sales tax and business licenses, as well as permits for serving food or alcohol. Parks and other public spaces are often the most appealing locations because they appeal to pedestrian traffic. Unfortunately, reserving a public space usually requires obtaining government-use permits, which often come with requirements about security, parking, electricity, water, waste disposal and restrooms. All of these might require dealing with bureaucratic departments, and more fees.
It is crucial to understand the requirements and risks associated with your permits and local laws before structuring your insurance and drafting contracts with vendors and exhibitors. For instance, if the municipality can cancel the permit because of weather, a conflicting event or other reasons beyond your control, you will want to get similar escape clauses from your vendors.
Keep in mind that visitors retain certain First Amendment rights in public spaces, which could reduce your control over what your exhibitors and visitors can display or express. When the organizer of a street art festival in a Columbus, Ohio, park asked police to remove a man for peacefully distributing leaflets, displaying signs and speaking with visitors about his religious beliefs, it became a federal case. A federal appeals court rightly found that the street was a public forum regardless of the festival’s permit to use the area, and therefore the police had violated the man’s constitutional rights by removing him (Parks v. City of Columbus, 395 F.3d 643 (6th Cir. 2005)).
If you prefer to avoid the municipal red tape and the need to provide for bathrooms, water and other needs, paying an expo center or private exhibition hall can simplify things. For cheap and visible private venues, you may even want to consider under-utilized parking lots. Privately-owned locations will require you to sign a lease or get a license, and obtain insurance and a city permit. Any space you use might also require you to use union workers in the construction or transport of your festival, for instance if the owner of the facility has entered into a collective bargaining agreement.
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RISK ALLOCATION
There are infinite contractual ways to tailor risks to your festival’s structure and objectives, particularly by using warranties, waivers, indemnities and limitations of liability in your exhibitor contracts:
- A warranty is a promise that something has a certain condition, standard or functionality. For example, you may want to require exhibitors to give warranties that they will not show works infringing on a third party’s copyright.
- Waivers: decide in advance which party will be responsible for certain types of injuries or damages. Exhibitors can be required to waive claims against the festival for breakage caused by weather or festival-goers. Waivers are prudent, though their enforceability varies by jurisdiction.
- Indemnification requires one of the parties to pay the other’s party’s liability — and even its defense costs — if it is sued. For example, an exhibitor can be required to indemnify the festival for any liability or attorneys’ fees it incurs when a festival-goer is injured by the exhibitor’s falling artwork. This means the festival relinquishes its liability, and it instead is assigned to the exhibitor.
- A Limitation of Liability caps the amount of damages someone could be forced to pay for damages or even indemnification.
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Step Three: Protect the Fest
Your new entity has assets and risks of its own, and needs to have insurance to protect it against the unforeseen or chaotic.
For instance, in 2007, a sudden, violent hail and wind storm slammed an art festival in Evanston, Illinois. Exhibitor tents, artwork, merchandise and chairs flew across a city block. Several people were injured; four were hospitalized. Much of the artwork was destroyed, and buildings were damaged. The festival shut down, and artists and vendors lost expected sales. Legal issues are still being sorted out, but ultimately the festival could be liable for some or all of these losses.
Bad weather is far from the only risk. Theft, personal injury, contract disputes, bad weather, loss of power and breakage — even disputes over the content of artwork — can have drastic consequences for the festival. However, these can be limited and managed beforehand, through well-drafted contracts and insurance coverage.
To determine what insurance coverage the festival is likely to need, brainstorm the risks. Workers’ compensation is generally required for every employer, and commercial general liability coverage is essential and often required to get a permit or lease a space. Beyond these, an attorney and a trusted insurance broker can help with the perplexing array of choices. Policies can usually be purchased on an event-specific basis, reducing the premium. Before signing, ask the broker to explain (and, optimally, an attorney to review) the policy coverage along with any confusing endorsements and exclusions.
While insurance deflects certain risks to an insurance company, contracts can be used to allocate risks among the festival and its participants. When buying insurance, you balance the cost of coverage versus the likelihood and magnitude of the covered risk. Risk-allocation by contract is not so formulaic — risks should be placed as much as possible upon each individual exhibitor without frightening them away. See sidebar for an explanation of the four most commonly-used risk allocation tools — warranties, waivers, indemnities and limitation of liability.
The theft of two Chagall lithographs from a New York expo in 1984 illustrates how insurance, liability waivers and warranties interact. The Chicago gallery that owned the Chagalls had signed an exhibition contract stating that the organizer would provide security, but warning that exhibitors should provide their own insurance. When the Chagalls, worth $38,000, were stolen at the expo, the gallery’s insurer paid the loss, then tried to recoup it by suing the organizer for not providing enough security. The organizer argued back, successfully, that the gallery had agreed in the exhibition contract to waive lawsuits against the organizer for any stolen artwork. Although the organizer was obligated by the contract to provide security, it was not obligated to provide perfect or even good security. In other words, there was no warranty about security and, accordingly, the organizer had not done anything in violation of the contract (Unigard Mut. Ins. Co. v. Int’l Art Exposition, Inc., 1986 U.S. Dist. LEXIS 29767 (N.D. Ill.).
Like the expo in the Chagall case, if you encourage exhibitors’ confidence by describing the security to be provided, be clear about who is financially responsible for losses due to crime.
The level of security you provide to protect festival-goers is defined by state negligence law. Translation: If someone is injured, a judge or jury will decide whether security was adequate, based on a fuzzy legal standard and guided by previous cases, at the end of expensive litigation. Accordingly, security personnel should be selected carefully, be well-versed in the festival’s rules, and have good communication skills.
Besides physical damage and injury, there are tax and copyright issues to handle in the exhibitor and vendor contracts. Unless all sales will be shared by the festival as a collective, the exhibitor agreements should require each seller to show proof of their own sales tax number, and state that the seller is responsible for sales taxes.
If an artist displays or sells a work that infringes someone’s copyright, the festival might be held vicariously responsible, even if it doesn’t know about the copyright infringement or make any commission on the sale (Perfect 10, Inc. v. Visa Int’l Serv. Ass’n, 494 F3d 788, 802 (9th Cir.2007) and Fonovisa, Inc. v. Cherry Auction, Inc., 76 F. 3d 259, 263-64 (9th Cir. 1996)). To deflect this, exhibitor contracts should include each exhibitor’s warranty that its works are not infringing, and indemnification of the festival for vicarious infringement liability.
Of course, there are many other things to cover in your contracts: rules and consequences for their violation, fees, competition rules, display specifications, and hazard restrictions. It is impossible to predict every problem, so consider a provision that says each display is subject to inspection at all times, and that exhibitors must comply with reasonable requests for the protection of the festival or the public.
Finally, art, like life, has risks. Be comfortable with the risks, manage and limit them, and get a good lawyer who you trust to guide you through the maze.